Foundational Knowledge: Sales & Marketing Management

Market strategy and sales planning essentials

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Overview

Equip yourself with the core concepts, tools and practical skills in market strategy, policy and sales planning to support growth.

Advisors must understand market fundamentals, segmentation, sales processes, branding and channels—and apply them in practice.

  • Marketing fundamentals (4 Ps) and differentiation
  • Market research and segmentation
  • Branding, positioning and channel selection
  • Sales funnel, pipeline and SMART goals
  • Relationship building and service for retention
  • Aspiring sales/marketing advisors
  • Early‑career sales/marketing/biz‑dev professionals
  • Entrepreneurs seeking fundamentals
  • Graduates adding practical skills

Core Competency Areas Covered

Marketing Fundamentals

Grasp the 4 Ps.

  • Product/Price/Place/Promotion
  • Buying behaviour
  • Differentiation basics
Research & Segmentation

Analyse markets and customers.

  • Surveys & competitor analysis
  • Segmentation & targeting
  • Customer needs discovery
Branding & Positioning

Shape perception & loyalty.

  • Value communication
  • Positioning statements
  • Brand strategy intro
Marketing Channels

Reach customers effectively.

  • Digital & traditional channels
  • Social/e‑commerce/retail
  • Channel selection
Sales Strategy & Planning

Drive predictable revenue.

  • Sales funnel & pipeline
  • SMART goals
  • Relationship building & service

What Makes This Course Unique?

  • Comprehensive yet accessible
  • Immediate application
  • Professional recognition

Career Pathways

By completing this program, participants can progress into roles such as:

- Business Advisor (Sales & Marketing)- Junior Sales Strategist- Market Research Assistant- Customer Experience Coordinator- Marketing Support Specialist

FAQs

How do I register for an IBASA course?

To register, simply select your preferred course, click “Enrol Now,” and follow the online payment process to your shopping cart. Once your payment is confirmed, IBASA will ensure that you receive an email with your login details and course access instructions. It is important to note that IBASA has contracted with the organisation, Round of Applause to provide the online courses and communication to you will be generated by them.

How long will it take to receive my login details after payment?

After payment confirmation, please allow up to 2 working days for Round of Applause to create your Moodle account and send your login details via email.

Who do I contact if I haven’t received my login details?

If you haven’t received your course access email within 2 working days, please contact IBASA Administration Nthabiseng Sibiya at nthabiseng@ibasa.org.za with your proof of payment and course name.

Where will I access my online course?

All IBASA courses are hosted on the Moodle Learning Platform managed by Round of Applause (Pty) Ltd. You’ll receive a direct link to the Moodle site in your welcome email once your registration is processed.

What payment methods are accepted?

We accept secure online payments via credit/debit card, EFT, and other methods available through our payment gateway. Payment details will appear during the checkout process.

Can I get a refund if I can’t attend or complete a course?

Refunds are subject to IBASA’s Refund and Cancellation Policy. Please review the policy carefully before enrolling or contact us at nthabiseng@ibasa.org.za for assistance.

Are the courses accredited or recognised?

IBASA is registered as a professional body with SAQA (South African Qualifications Association). All courses offered through IBASA are aligned with professional development standards and are endorsed by IBASA. Some courses may carry CPD points or be linked to national or international frameworks — check the course description for details.

How do I become an IBASA member?

To become a member, visit our Membership and Accreditation page and follow the application process provided. Start by completing the application form. Our membership categories include Business Advisors, Principal Business Advisors and Certified Business Advisors.

Can I purchase courses without being an IBASA member?

Yes, non-members can enrol in most courses. However, IBASA members enjoy discounted rates and access to exclusive resources and offerings, so joining as a member is highly recommended.

What should I do if I need technical support once enrolled?

If you experience login or technical issues on Moodle, please start the process by contacting IBASA for support at nthabiseng@ibasa.org.za.

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R1 600,00 (R1 840,00 inc. VAT)

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